About us

An international team of expert designers, developers and digital strategists.

Cleversteam is a global digital agency with a sharp focus towards travel and sports. We combine business objectives with design, technology and strategic thinking to deliver smart solutions for our clients.

Established in January 2010 we have delivered on a wide range of development and design projects for companies and organisations across the world. As a team we believe in insight led projects built on a strong foundation of understanding and planning. We take the time to get to know our client’s business objectives, brand and customers before making recommendations on how we will execute.

Everyday we endeavor toward delivering our best work for our clients and we will continue to build on our successes to provide ever more innovative ideas, bespoke projects, Ruby on Rails development and products for the people we work with.

Guiding Principles

Put People First

Having people at the heart of our decisions helps us focus on our users’ needs and goals. We carefully consider the range of personas using our platforms to make sure we build solutions that are intuitive, enjoyable and effcient.

Make it Better

We believe there's always room for improvement and challenging ourselves is what leads to the best and brightest ideas. Staying open minded and ready to test new ideas allows us to keep Cleversteam and our clients ahead of the game. 

Be Proactive

If we spot a problem, we look to solve it or make people aware as soon as possible. Clear and upfront communication is paramount for running a smooth project. Have those harder conversations sooner.

Challenge Assumptions

As an external partner to our clients it’s important we dig deep and question the brief. We don’t just do things because that’s the way they’ve always been done, if we can innovate processes to make them better, we do.

Build it to Last

We look for the timeless and robust solution and don’t follow trends in design or development just because everyone does. Our platforms should be easily maintainable by our team and/or anyone with relevant experience, not just the person originally responsible for the project.

Measure Everything

Measurement makes what we do a science, rather than a superstition. Measuring our work allows us back up our recommendations and ideas. It helps us present our work to our clients and show them the true value of working with us. Measurement isn't just external, internally it helps us identify how we can work better, more efficiently and effective.

The Core Team
Daniel Nicolson
Managing Director
Founding member and discerning gent Daniel uses his entrepreneurial spirit to lead Cleversteam into the future.
Mike Hart
Technical Director
Coffee connoisseur commands an army of Active Record Classes, overseeing our tech infrastructure and Ruby on Rails projects.
Tom Dracz
Developer
Happiest when knee deep in monitoring server input/output, Tom is a staunch Rubyist from Poland with a penchant for band t-shirts.
Aidan Ward
Developer
Not one to hold back on an opinion Aidan makes sure each line of code he writes is committed with tenacity.
Ben Watherston
Developer
Focused on bringing visuals to life Ben ensures websites are optimised and accessible for all devices.
Megan Ralph
Developer
Megan speaks fluent Japanese, likes unicorns and helps out with our underlying code architecture
Ben Layton
Developer
Ben2 is a fantastic developer who joins us as a recent Edge Hill graduate
Interested in joining the team?
Get in touch